An MMA academy in Toronto’s Dundas West neighbourhood was struggling to attract new students. Despite being in a high traffic area, their basement location prevented local residents from discovering the business and their membership numbers were suffering as a result.
After sitting down with the owner of the academy we hammered out an effective marketing strategy which began with a re-build and optimization of the gym website including on-site photography. We also created a print flyer campaign and papered the Dundas West neighbourhood to help drive traffic to the site from the local area.
BalanceMMA.ca is currently generating an average of 800 visitors per month (80% of those through organic Google results and this is amounting to 2-3 new inquiries per day and as of June 2018 membership was at an all-time high.