When Powell Tree Services was being formed in 2014 the owner approached me and needed a ground-up approach to marketing a brand new Arborist company.
Our first step was creating a brand that was reflective of the high level of professionalism offered by the company that demonstrated the primary directive of all arborists which is to preserve the life of trees and shrubs . For the logo design we decided on the ‘P’ icon you see here with the tree branches in the negative space growing into a heart.
With a strong company identity place we worked to understand the marketing goals of the company and develop a strategy to achieve them. We developed a WordPress website which was search engine optimized. With time being of the essence we launched a Google Ads campaign to generate some quick wins for the company and simultaneously launched a print campaign with flyers and door hangers designed by myself.
We’re pleased to announced that five years later Powell Tree Services has become one of Toronto and Vaughan’s leading tree service companies with whom I work on a regular basis to maintain their Google Ads and keep their marketing efforts up to date.